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Penny Lane Financial was founded in 2014 by Jeff Pickering with the goal to have all client financial needs met in one place. Located in Tacoma, Washington, we provide sound and innovative investment, retirement, and lending solutions.


Jeff noticed that many people would need to go to 4-5 different professionals for financial planning, mortgage lending, and insurance. Hoping to simplify their client’s lives, Jeff and his team have the knowledge, licensure, and experience needed to create a financial plan that covers all bases. Many financial service providers claim to look at the full picture, but very few have the professional staff to support that vision in the way Penny Lane Financial does.


We are a company where people feel captivated by their work and are able to foster relationships with customers and partners, bringing value and comradery to the work environment. As a family business, Penny Lane Financial honors the importance of legacy in planning a future and imparting small joys in the everyday.

Get to know our exceptional team of experienced, educated specialists who will provide you with the best possible advice and service.

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Jeff Pickering

WA Insurance Licensed Life, Property, Casualty

AZ Insurance Licensed Life, Property, Casualty

WA Designated Broker/Owner MLS #294795

AZ and CO Licensed Mortgage Broker


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Katie Parker

WA Insurance Licensed Life

Disability, Property


Operations Manager

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Terry Rutland

NMLS #406290

Senior Loan Officer


Rosemary Godwin

NMLS #272677

Senior Loan Officer


Sadie Pickering

Certified Master Loan Processor

NMLS #2373331

Mortgage Loan Officer

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Jill Lowry

NMLS #272677

Senior Loan Officer

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Xenia Toderenciuc

WA Insurance Licensed Life




Insurance Specialist

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Michael Rybak

NMLS #2101639

Mortgage Loan Officer

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