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PRESIDENT AND FOUNDER

Jeff Pickering

Jeff Pickering State Planning

Hello, I’m Jeff Pickering. I envisioned Penny Lane Financial as a company where I could better serve my clients by offering a diverse range of financial services. My goal was to create a space where people can openly discuss and learn about complex issues related to retirement, wealth preservation, insurance, and lending. After 30 years in sales, finance, and management, I decided to embark on my own business journey and quickly advanced in the financial services industry.

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About Me

I live in Tacoma with my wife, Christine, where we have raised two accomplished daughters. In my free time, I enjoy fishing, barbecuing, golf, woodworking, and walking with our dog, Baxter.

As the President and owner of Penny Lane Financial, I take a fiduciary responsibility to recommend what is best for each client, including referring them to other professionals when necessary. My friendly demeanor and extensive knowledge have enabled me to assist people with their finances while building lasting relationships.

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Educational Background

I hold a Bachelor’s degree from Washington State University and am trained as a Wealthy and Wise© advisor. Additionally, I am a WA Designated Broker (Mortgage) and have obtained multiple state licenses in life, property, casualty, and lending. I previously served on the board of Bates Technical College and participated on the Pierce County Goodwill Board of Directors. I am also an active member of the The Fircrest Golf Club.

What Our Clients Have Said

Harry T.

With his expert guidance, Jeff  provided the financial flexibility I needed to enjoy my retirement, finally! Thanks to his friendly and knowledgeable advice, I can now travel, invest in my hobbies, and live comfortably.

Sandy O.

I can't thank you enough for introducing me to the world of reverse mortgages. Jeff's personally made sure I  understood the process, which made all the difference. With his assistance, I was able to secure a stable source of income with a reverse mortgage. I highly recommend Penny Lane.

Stacy M.

We recently refinanced our mortgage with Jeff and Rosemary. They went above and beyond and took excellent care of us. Excellent customer service!

Let’s Work Together

I personally handpick each professional and expert at Penny Lane Financial to ensure that our clients receive the highest level of service and expertise. My commitment is to build a team that shares my dedication to providing personalized financial solutions tailored to meet the unique needs of every client.

ADDRESS
OFFICE HOURS
PHONE
EMAIL

1804 W Union Ave, Suite 202, Tacoma, WA 98405

Monday to Friday

9:00 am - 5:00 pm

253-224-2375

You can also visit us; we'd love to meet you.
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