Penny Lane Financial, LLC was founded in 2014 by Jeff Pickering with a clear purpose: to make financial guidance more accessible and easier to understand—for everyone. Based in Tacoma, Washington, we serve as a local resource for individuals and families at every stage of life—whether you're planning for the future, navigating major life changes, or preparing for retirement. With more than 10 financial services thoughtfully offered in one place, our team collaborates to provide guidance that's personal, flexible, and aligned with your goals—so you can move forward with clarity and confidence.

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Jeff recognized the hassle of having to consult multiple professionals for financial services, mortgage lending, and insurance. With that in mind, he built a team at Penny Lane Financial, LLC that possesses the knowledge, licenses, and experience necessary to develop comprehensive financial options that cover all aspects of our clients' lives. While many financial service providers claim to consider the big picture, our team sets itself apart by truly supporting that vision with our professional expertise.

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At Penny Lane Financial, LLC, we foster a culture of engagement where our team members are deeply committed to their work. We prioritize building meaningful relationships with our customers and partners, ensuring that we bring value and a sense of camaraderie to our work environment. Our goal is to create an atmosphere where everyone feels captivated by their contributions and inspired to make a positive impact.

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